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Couch Potatoes Illustrated

Views: 262/4673
Added: 12/10/2009

Hearing about the steep decline in readers for magazines such as Sports Illustrated and Men's Health, George and Neal decided to start their own magazine to capture those increasingly less-active readers. In December, 2009, George and Neal started their own magazine, Couch Potatoes Illustrated. With articles such as "How to Increase Your Lazy Boy Butt Imprint," "Which Brand of Doritos is Right For You" and "20 Ways to Please Your...Self", demand for the magazine was high. Unfortunately, none of the would-be subscribers had enough energy to purchase the magazine, resulting in cancellation after one issue.

Tags: 2009(21) business ventures(46) failures(22) publications(14) slacking and being lazy are hard work(9)
Names Mentioned: doritos(1) sports illustrated(2)
Entry Logged By: Neal

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